Autumnal Success
“Is not this a true autumn day? Just the still melancholy that I love… that makes life and nature harmonize. The birds are consulting about their migrations. The trees are putting on the hectic or the pallid dues of decay … and begin to strew the ground – so that one’s very footsteps may not disturb the repose of earth and air. Delicious autumn! My soul is welded to it. If I were a bird I would fly about the earth seeking successive autumns.”
~George Eliot, letter to Miss Lewis, October 1, 1841
HARD TO BELIEVE another season has passed. Dark nights lengthen as hazy summer sunshine turns towards harsh wintery glare. Fall abruptly assaults our senses – the “light sweater” chill, subtle then bold hues of gold, red and brown, a pungent yet pleasant fragrance of burning leaves and ripened apples eager to ferment. A joyous celebration of summer’s bounty, the gourds have ripened, as has the corn, cranberry and pumpkin. Just a few have begun to decay.
AUTUMN for many is an alarm clock. People and critters scurry about, shutting, shuttering, storing away – getting everything in order before football, family, festivities steal our focus and priority. It is a perfect season for adventuring, into the brisk but comfortable breeze, into busy neighborhoods and businesses. Autumn’s beauty can throw us off, lure us away, from engaging and expanding while others retrench and retreat, from perfecting and exploiting our talents and resources. Use this active time to prospect, promote, reengage, to highlight your expertise and passion for real estate – and gain market share while others have begun hibernating.
INERTIA remains a challenge in our business, and daily doings – especially when so many holidays provide convenient excuses to disengage and get “too busy.” Forbid it! Fight it! Take a brisk walk into our even more bustling marketplace. When no one is home, but out-of-doors. For retailers, it’s their busiest, most profitable time of year. Make it yours. The real estate business doesn’t end on Labor Day. It continues, but with an incredible landscape of muted color.
AUTUMN – the only seasons I trust, there’s no doubting its true purpose – light and hope, then darkness and doubt. Yet season after season, hope and life renewed… again and again, always!