2nd Quarter 2017 Commercial Market Report

Outlook for almost all sectors of commercial real estate in the Atlanta and North Georgia areas remains strong and positive: Atlanta Office Market: Following the negative start to 2017, Atlanta’s office absorption turned positive in the second quarter with just over 616,000 square feet of space absorbed. In spite...

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A Franchising Primer

Franchising in the U.S. (according to the International Franchise Association) creates over 21 million jobs at nearly a million business locations nationwide – adding approximately $2.5 trillion in economic output each year. Particularly for fledgling businesses, franchises offer the appeal of independent...

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Office Looking Up!

Traditional office buildings have been the norm for decades. A new, growing segment of today’s office market focuses on “creative” space – first gaining a foothold in the 1980s as older warehouse buildings were repurposed as trendy office space (lofts) with original brick walls, floors and open ceilings that showed exposed beams and ductwork. The distinction of traditional vs. creative space is intertwined with today’s ongoing demographic changes.

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Power of Brand

Today, a brand isn’t just visual. It includes perceptions (feelings) consumers experience when they see, hear or think of your company – the mental picture of who you seem to be, and what you as a company represent to them and other consumers.  

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