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Power of Brand
Today, a brand isn’t just visual. It includes perceptions (feelings) consumers experience when they see, hear or think of your company – the mental picture of who you seem to be, and what you as a company represent to them and other consumers.  
“Get Real!”
Being “realistic” describes someone with a good grip on a particular situation; who clearly understands what can or can’t be done. For instance, a person who after trying and trying can’t even carry a tune, must sooner or later acknowledge he or she is not going to be a virtuoso tenor or soprano (but can still shrill out a shower-time aria anytime he or she feels artistically inclined). That to me is being really “realistic.”
August Industry News
The 25 Most High-Tech Cities in the World By Fortune   Ivanka Trump’s Opening a Store in Trump Tower By Racked   J.C. Penney Shares Hit New All-Time Low As Turnaround Fails By Fortune   Commercial, Multifamily Starts Fall 9% in First Half of 2017 By Multifamily Executive   As Many as 160 Applebee’s and...
Training Schedule
See what's happening at Coldwell Banker Commercial Metro Brokers this month!
July Industry News
See what’s trending in the commercial real estate world this month! 
A Steady Commercial Outlook For 2017
Commercial real estate remains on stable footing for the remainder of 2017 according to recent surveys by the National Association of REALTORS® and other forecasters.
The Demise of Retail: Is Amazon The Real Culprit?
Since posting his website in July 1995, Amazon.com founder, Jeff Bezos, has grown his once money-losing online book shop into one of Earth’s most powerful enterprises.
Commercial Specialization Swells Up!
Annual income and number of sales transactions of NAR commercial real estate members decreased slightly as the number of new commercial members increased significantly in 2015, according to the 2016 NAR Commercial Member Profile.
Life beyond Cap Rates
Real estate veterans love cap rates, that intense but tenuous numerical relationship between a property’s net operating income (NOI) and proposed building value. Remember the IRV formula? Divide income by a suitable cap rate, and wall-ah, there’s your price tag!
Death of a Salesman?
When did we stop being a “salesperson” and became a doorman, Uber driver, or worse, real estate “facilitator” – great at paperwork, scurrying through traffic, and unkeying lock boxes … but devoid of persuasive skills?